HOW I HELP
Focus on the right things. Not all the things.
I'm happy to tailor the work around how your team is set up, your priorities and your budget. Tell me what you need and I'll build it from there.
Find the angle that makes the right customers lean in.
Turn the angle into a go-to-market plan your team can run, or that I can run with you.
Open the doors, pitch it and close it, alongside your team.
RESULTS
“Laura's deep expertise, creative problem solving and communication skills made her an immediate and excellent support to our small team. Our investment in her services returned 20x in setting up our partnership assets, pipeline and securing sponsors.”
“Not only is Laura brilliant at all things partnerships and business development, but she's also a beautiful human being. Her consulting abilities are next to none and her professionalism is first class.”
“Laura was fantastic to work with! Following her lead with clients like Microsoft, P&G, Project Everyone and more, we were able to deliver clients incredibly creative and innovative campaigns that ensured reach and engagement.”
“Laura is the most partnering of people! I have known her for many years now and never had the feeling she was selling something to me... always striving for the best solution for all parties.”
“Laura is a dedicated, hard & smart working executive and shines with her friendly and approachable personality. Team members and customers are equally drawn to her... She is a great communicator and a wonderful mentor to her peers.”
“Laura is one of the most enthusiastic, creative, and inspiring people I have worked with. She has such a passion for her work, and excels in taking on project-based challenges.”
LET'S CHAT
Book a 30-minute chat straight into my diary. Prefer to write? Email me or send me a DM on LinkedIn and I'll come back to you personally.
Brisbane time (AEST, UTC+10, no daylight saving). Times are flexible, so just ask.
Bookings go straight into my main diary, so your invite will come from laura@hackerlily.com.
SELECTED WORK
Cold outreach, the pitch, the negotiation and the contract. End to end.
SPEAKING & MEDIA
Founder-led growth, AI-powered operations and selling into big brands.
SELLING TO SMALL BUSINESS, MID-MARKET AND CORPORATE?
A business owner who signs the cheques, with the corporate background to sit across the table from global procurement.
AI, WITH A HUMAN LAYER
Most businesses don't need more AI tools. They need the right few, set up properly and used every day. I bring the human layer: the commercial judgement to decide what's worth automating, and the follow-through to make it stick.
AI-powered research into your market, competitors and buyers, so your positioning starts from evidence.
Target lists, contacts and decision-makers, organised and prioritised.
Automated email follow-ups and a simple tracker that moves every lead from warm to hot to converted, with learnings captured and shared with the people who need them.
Tools change monthly. I'll recommend the platforms that fit your team and budget, and cut the ones that add noise.
I run Hackerlily on an AI operating system of 15+ specialist agents. I also designed and built this website with AI, in an afternoon.
ABOUT LAURA
20+ years winning new business from cold, including £15M+ in brand deals and partnerships with the likes of Netflix, Microsoft, Unilever and Spotify. Then I founded Hackerlily and grew it to seven figures in two years.
I also mentor founders at River City Labs and Gold Coast Innovation Hub.
For founders and leadership teams ready to turn potential into paying customers and long-term partnerships.
20+ years selling to global brands, building partnerships and growing a seven-figure consumer brand from scratch. I shape the strategy, then roll up my sleeves and help sell it.
Sharper positioning, a compelling offer and a pipeline of the right prospects, without strategy decks that never leave the drawer.
And have a blast while doing it!
From founding team member to SVP, Global Head of Sales & Partnerships at Talenthouse in London, winning £15M+ in brand deals with clients including Netflix, Microsoft, Unilever and Spotify.
Then I founded Hackerlily, taking it from a self-funded idea to a seven-figure brand in two years.
I speak on founder-led growth and AI at Retail Fest and Online Retailer, and mentor founders at River City Labs and Gold Coast Innovation Hub.
Every company is unique with different needs and budgets. We'll customise a solution that combines 1 or all of the elements below.
Market positioning & value proposition
Customer insight & profiling
Commercial offers & pricing
Sales story & pitch decks
Brand & sales strategy
Target customer & partner lists
Partnership & sponsorship strategy
Go-to-market planning
Sales & marketing collateral
Milestones & deadlines
Cold prospecting & outreach
Pitching & proposals
Negotiation & contracts
Build & manage your sales pipeline
Fractional commercial leadership
"Not only is Laura brilliant at all things partnerships and business development, but she's also a beautiful human being. I highly recommend Laura as a business partner who quickly plugs into projects, and provides exceptional leadership and support on key client projects. Her consulting abilities are next to none and her professionalism is first class"
LINDA KARKAFI, FOUNDER
COMMCENTRIC
"Mums & Co engaged Laura Campbell as a Partnerships Strategist from 2022 - 2023. Laura's deep expertise, creative problem solving, communicational skills make her an immediate and excellent support to our small team and our investment in her services returned 20x in setting up our partnerships assets, pipeline and securing sponsors. Very highly recommending Laura!"
SARAH NELSON, CHIEF OF STAFF
MUMS & CO
When we work together, you will get all of me. Fully committed to understanding and championing your brand purpose, mission, vision and growth goals.
We will develop and execute a launch pad for growth by harnessing the power of 1) brand purpose, 2) personality and 3) partnerships.
We will strip back the corporate jargon and hone your positioning, commercial offerings and partnerships so they are packed with a loveable personality and picket-worthy purpose.
You will walk away with clarity and confidence in your growth goals + the steps to get there.
